The new interactive app allows viewers to participate with the show in real-time
Catch the special two-hour season premiere of CANADA’S SMARTEST PERSON on Sunday, Sept. 28 at 8 p.m. (8:30 NT) on CBC-TV
CBC’s new competition series CANADA’S SMARTEST PERSON launched its ground breaking interactive app, brought to you in part by SUBWAY® Restaurants, available for iOS and Android devices or online at cbc.ca/smartestperson. Tune in to the special two-hour season premiere on Sunday, Sept. 28 at 8 p.m. (8:30 NT) and play along with the exciting digital companion, which allows Canadians to test their intelligence while going head-to-head against family, friends, the rest of the country as we search for CANADA’S SMARTEST PERSON. Plus, catch special celebrity judge, comedian Colin Mochrie as he helps test the participants’ linguistic intelligence.
Based on the Theory of Multiple Intelligences, CANADA’S SMARTEST PERSON, produced by Media Headquarters, features unique intelligence tests that redefine what it means to be smart. Whether it’s using social smarts to detect if a person is telling the truth; musical smarts to play a one-of-a-kind instrument; or logical smarts to work your way through a maze of laser beams, the challenges are fun, mind-bending and ever-changing over all nine episodes.
The digital companion, produced by Konrad Group, allows viewers to play along in real time with each of the challenges during the broadcast. Users receive personal results that can be shared on Facebook and Twitter @CanadasSmartest #SmartestPerson, and can compare themselves to the series’ competitors and other at-home players across the country. During the week, users can sharpen their skills with special bonus challenges. Players can also invite their friends and family to join in the fun and create their own intelligence profile.
“We’re thrilled for the season premiere of this ground-breaking and entertaining series,” said Jennifer Dettman, executive director, unscripted content, CBC, “The digital companion takes the program to a whole new level. It’s an unprecedented social television experience and national competition. We can’t wait for Canadians to play along and join the conversation about what it means to be smart.”
Each week, hosts Jessi Cruickshank (@jessi) and Jeff Douglas (@IAmJeffDouglas) guide viewers through the hour-long competition series, as four new hopefuls battle it out in front of a live studio audience. The competitors come from all walks of life and range from an Olympian, to an Air Force pilot, to a high school student. They must demonstrate their competency in the categories of linguistic, physical, musical, visual, social and logical intelligence in order the claim the title of CANADA’S SMARTEST PERSON.
Find CANADA’S SMARTEST PERSON:
Website: cbc.ca/smartestperson/
Twitter: @CanadasSmartest #SmartestPerson
Facebook: facebook.com/canadassmartestperson
Instagram: @CanadasSmartest
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About Media Headquarters:
Media Headquarters is a leading Canadian television and digital media production company founded in 1999 by Executive Producer Robert Cohen. The company is widely recognized for producing popular series and original formats for worldwide markets. Media Headquarters has won numerous Gemini Awards, been nominated for an Emmy® Award and consistently makes the Realscreen ‘Global 100’ List celebrating the world’s best non-fiction producers. Media Headquarters’ slate includes factual entertainment, documentary, dramatic and children’s programing. For more information visit www.mediahqs.net.
About Konrad Group:
Konrad Group is a global leader in the enterprise and consumer technology space. We provide consulting, design, development and application management services, with an emphasis on building compelling user experiences. Our Design-Driven Technology™ approach has delivered solutions in use by over 20 million people in 50 countries around the globe. For more information visit www.konradgroup.com
About CBC/Radio-Canada:
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
A space for us allis CBC/Radio-Canada’s new strategy to modernize the public broadcaster and ensure that it continues to fulfill its mandate for Canadians and for future generations. Through to 2020, it will increase its investment in prime time television programming, and continue to create radio programs of the highest quality, while promoting the development of digital and mobile platforms and content.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on Twitter @CBC_Publicity.
For more information or to request interviews, please contact:
Cathleen Saville, entertainment publicist
416.205.7976
