CBC Radio 3 host Grant Lawrence takes to the open road to catch up with great Canadian musical talent across the country in a brand new 2013 Volkswagen Beetle Fender® Edition
CBCMusic.ca and Volkswagen, in collaboration with MediaCom and Red Urban, have teamed up to create the ultimate Canadian music road trip with THE BEETLE ROAD TRIP SESSIONS. Kicking off May 22 in Vancouver and continuing to June 12, CBC Radio 3 host Grant Lawrence gets behind the wheel of a brand new 2013 Volkswagen Beetle Fender® Edition to travel from Vancouver to Toronto, interviewing and recording performances by great Canadian bands along the way.
“CBCMusic.cais excited to be along for the ride with Volkswagen,” said Chris Boyce, executive director, CBC radio and audio. “This newly forged partnership gives CBCMusic.ca the opportunity to expose great Canadian talent and interact with music lovers from across the country in new and unique ways.”
Listeners can follow Grant’s journey online at CBCMusic.ca, where allinterviews and performances will be available free and on-demand. Each week, a best-of highlight reel featuring memorable moments from the trip will be featured exclusively on GEORGE STROUMBOULOPOULOS TONIGHT on CBC-TV. During Grant’s thoroughly rockin’ road trip, Canadians will have a chance to meet Grant for brunch in select cities along the way, and have a chance to win a Fender® guitar signed by every band and artist that crosses Grant’s path.
This is a great example of great brands working together. First, The Beetle Fender® Edition, with a sound system custom designed by Fender® and a dash console reminiscent of the classic Fender Sunburst design, is an exciting combination of two pop cultural icons. On top of that, The Beetle is an excellent fit for this partnership with the CBC. We’re very excited to be a part of The Beetle Road Trip Sessions, and very happy to be working with the CBC,” said Lynne Piette, Brand Manager at Volkswagen Canada.
Interested in helping Grant along his journey? Weigh in on the CBC Radio 3 Blog or tweet to@CBCMusic with the hashtag #CBCBeetle and tell Grant what bands he should see, what songs he needs for the drive and the roadside attractions he can’t miss. Visit CBCMusic.ca for more details on The Beetle Road Trip Sessions.
The CBC Beetle Roadtrip Sessions dates are:http://www.cbc.ca/strombo/
May 22, Vancouver, B.C
May 24, Cranbrook, B.C.
May 25. Fernie, B.C.
May 26, Lake Louise, AB
May 27/28, Calgary, AB
May 29-30, Saskatoon, SK
May 31, Regina, SK
June 1-2, Winnipeg, MB
June 4-5, Thunder Bay, ON
June 6, Sault Ste. Marie, ONhttps://twitter.com/CBC_Publicity
June 7, Sudbury, ON
June 8-9, Ottawa, ON
June 10, Montreal, QC
June 11, Kingston, ON
June 12, Hamilton/Toronto, ON
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About CBC Music.ca
CBCMusic.ca is Canada’s free digital music service. From the casual listener to the hardcore fan, connect with the very best Canadian and international music, concerts and features. Simple and easy to navigate, CBCMusic.ca gives Canadians access to 50 Web radio stations, 12 distinct genre-based music communities, CBC Radio 2, CBC Radio 3 ,CBC Music Sonica plus content from the some of the most knowledgeable music personalities and programmers from across the country along with hundreds of concerts, playlists and more.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages.
About CBC’s New In-House Publicity Team
CBC’s new team of in-house publicists are delivering a comprehensive publicity service for all CBC programming and events. For a complete list of publicity contacts and for more information including series synopses, press releases, hi-res images, video clips and bios, please visit the new CBC Media Centre at cbc.ca/mediacentre. Follow CBC’s publicity team on twitter @CBC_Publicity.
To download artist bios & photos, please visit the CBC Media Centre at cbc.ca/mediacentre.
For more information, interviews or media passes please contact:
Dayna Shiskos, publicist, CBC
[email protected]
O: (416) 205-7973
C: (416) 420-5241
