Record-setting audiences tuned in to this weekend’s 2012 Tim Hortons NHL All-Star Game and Molson Canadian NHL All-Star Skills Competition on CBC’S HOCKEY NIGHT IN CANADA, according to BBM overnight data.
Broadcast live from Ottawa on Sunday, January 29, the 2012 Tim Hortons NHL All Star Game on CBC’S HOCKEY NIGHT IN CANADA drew an average audience of 2.461 million viewers, besting the previous record of 2.389 million viewers set last year. In total, more than 7.3 million people took in some or all of the game, representing 22 per cent of the population.
The Molson Canadian NHL All-Star Skills Competition broadcast on Saturday, January 28 also set a new record, drawing an audience of 2.468 million. More than 6.9 million people, or one in five Canadians, saw at least part of the competition.
This marks the highest rating for an NHL All-Star Game and the Skills Competition on CBC’S HOCKEY NIGHT IN CANADA since metered audience measurement began in 1989-90.
Hockey Night in Canada Game Day garnered its largest audience to date and 760,000 viewers tuned in to Scotiabank Hockey Tonight.
“The numbers make it clear the NHL All-Star Weekend on CBC’S HOCKEY NIGHT IN CANADA continues to be a must-see event for Canadian hockey fans,” said Julie Bristow, executive director, Studio and Unscripted Programming, English Services, CBC. “To see record audiences tuning in year after year exemplifies our dedication to producing the best in Canadian sports programming and to increase the game’s fan base in partnership with the NHL.”
Overall, 10.2 million Canadians tuned-in to some part of CBC’s coverage of the NHL All-Star Weekend, representing roughly 30 per cent of the population.
About CBC/Radio-Canada CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada celebrated 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.
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