CBC Sports partners with beIN SPORTS to provide TV and digital streaming broadcasts of all 14 IAAF DIAMOND LEAGUE meets across the 2016 season
CBC Sports today announced it has acquired multiplatform broadcast rights to the 2016 IAAF DIAMOND LEAGUE season in a partnership deal with global sports network beIN SPORTS, who will also be broadcasting the meets. The 2016 season includes a total of 14 invitational meets taking place across Asia, Europe, North America and Africa over the course of the five-month-long season.
“We are very much looking forward to providing these world-class events to our audiences across Canada via our TV and digital platforms leading up to and following the Rio 2016 Olympic Games,” said Greg Stremlaw, executive director, CBC Sports, and general manager and chef de mission for CBC/Radio-Canada’s coverage of Rio 2016. “The Diamond League features 32 of the track and field disciplines contested at the Olympic Games, and with 10 of the 14 meets taking place prior to this summer’s Olympic Games our viewers will have the opportunity to watch these athletes compete head-to-head before they see many of them go for gold in Rio.”
CBC Sports will provide live streaming coverage of every 2016 IAAF DIAMOND LEAGUE meet at cbcsports.ca and via the CBC Sports app for iOS and Android devices, while TV coverage will be featured as part of the network’s Road To The Olympic Games weekend broadcasts throughout the season.
The IAAF DIAMOND LEAGUE is entering its seventh season featuring the world’s top track and field athletes competing for the Diamond Trophy and a total purse of US$8 million. The series includes 32 individual disciplines - divided equally between male and female competitions. Each discipline will be featured at seven of the 14 meets throughout the season. Athletes will compete to accumulate points towards their discipline’s season-long “Diamond Race” standings, with points being awarded to the top-6 finishers at each meet. Prize money will also be awarded to the top-8 finishers in each discipline, with a total prize purse of US$480,000 available at each Diamond League meet.
After competing at the final 2016 Diamond League meet in Zurich or Brussels (depending on the discipline), each of the 32 points leaders will claim a Diamond Trophy, a US$40,000 cash prize and the title of World No. 1 in their respective disciplines.
CBC Sports’ broadcast and live streaming schedules for the 2016 IAAF DIAMOND LEAGUE season will be available online at cbcsports.ca closer to start of each meet. In the meantime, Canadians can visit cbc.ca/olympics and follow @CBCOlympics for the latest news, analysis and results from the world of track and field.
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About beIN SPORTS Canada
beIN SPORTS Canada is North America’s premier global sports network, distributed by Ethnic Channel Group Limited. Launched in January 2014, beIN SPORTS CANADA offers viewers premium sports content and entertainment across multiple platforms including TV & Live Streaming. A cornerstone of beIN SPORTS is its unrivalled live soccer coverage, news and in-depth analysis of the top leagues from around the world, including exclusive matches from LaLiga, Serie A, Ligue 1, UEFA Champions League, NASL, Russian Premier League and CONMEBOL/CONCACAF/CAF World Cup Qualifiers. With beIN SPORTS CONNECT, subscribers can also enjoy all the exciting action and stream live over flow matches offered in HD on your computer, tablet or smartphone. In addition to soccer, beIN SPORTS serves as a haven to fans of MMA, motorsports, tennis, rugby, volleyball and boxing, among others. For more information, please visit www.beinsports.com.
About CBC Sports
CBC/Radio-Canada is Canada’s Olympic Network and is committed to showcasing high-performance athletes and sports across all platforms, including Canadian athletes and their international competitors. CBC Sports prides itself on ensuring Canadians always know the athletes who represent them before they see them atop the podium.
About CBC/Radio-Canada
CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. We are Canada’s trusted source of news, information and Canadian entertainment. Deeply rooted in communities all across the country, CBC/Radio-Canada offers diverse content in English, French and eight aboriginal languages. We also provide international news and information from a uniquely Canadian perspective.
For more information including series synopses, press releases, hi-res images, video clips and bios, please visit the CBC Media Centre at cbc.ca/mediacentre
For further information, please contact:
Danielle Sefton, publicist, CBC
416-205-8638
beIN SPORTS
Valerie Boldrin
305-777-1900 ext. 6024
